Before the iPhone, mobile phones were pretty basic, with just calling, SMS, and bluetooth, but then Steve Jobs, the founder of Apple had other ideas. He wanted a phone that was similar to a computer, and people could use them in their everyday lives, and very easily.
a few points:
- Carriers ruled the industry with an iron fist
- To access carriers’ networks handset makers capitulated everything
- Carriers dictated phone designs, features, apps, prices, marketing, advertising and branding
- Phones were reduced to cheap, disposable lures for carriers’ service contracts
- There was no revenue sharing between carriers and manufacturers
- There was no notion of phone networks becoming dumb pipes anytime soon
- Affordable, unlimited data plans as standard were unheard of
- A phone that would entice people to switch networks by the millions was a pipe dream
- Mobile devices were phones first and last, not usable handheld computers
- Even the smartest phones didn’t have seamless WiFi integration
- Without Visual Voice Mail, messages couldn’t be managed non-linearly
- There were no manufacturer owned and operated on-the-phone application stores as the sole source
- An on-the-phone store having 65,000 apps downloaded nearly 2 billion times was not on anyone’s radar screen
- Low-cost, high-volume app pricing strategy with a 70/30 split didn’t exist
- Robust one-click in-app transactions were unknown
- There was no efficient, large scale, consistent and lucrative mobile app market for developers large and small
- Buttons, keys, joysticks, sliders…anything but the screen was the focus of phones
- Phones didn’t come with huge 3.5″ touch screens
- Pervasive multitouch, gesture-based UI was science fiction
- Actually usable, multi-language, multitouch virtual keyboards on phones didn’t exist
- Integrated sensors like accelerometers and proximity detectors had no place in phones
- Phones could never compete in 3D/gaming with dedicated portable consoles
- iPod-class audio/video players on mobiles didn’t exist
- No phone had ever offered a desktop-like web browser experience
- Sophisticated SDKs and phones were strangers to each other
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